中文簡介：

追溯美國平面設計的發展和演變及其與美國文化和視覺識別的千絲萬縷的聯系

這本具有里程碑意義的書跨越了美國五十年的文化，探討了現代平面設計如何在美國出現以及它如何成為該國身份的內在特征。作家兼設計教授克里斯托弗·朗以一種全新的方式講述了這個故事，揭露了許多長期被遺忘的人物和動作，并復活了新藝術中不可或缺的辯論和概念。

《現代美國性》系列深入描繪了塑造現代面貌的美國藝術家和創新者的肖像，講述了這個國家的視覺文化及其在各種設計對象中的犭蟲特性：雜誌封面、食品標簽、活動海報、小冊子、廣告、宣傳品等等。

克里斯托弗·朗 (Christopher Long)是德克薩斯大學奧斯汀分校建筑學院馬丁·S·克梅西百年紀念教授。

原文簡介：

Tracing the development and evolution of graphic design in the United

States\nand its inextricable ties to American culture and visual

identity\n\nVenturing across five decades of American culture, this landmark

book explores\nhow modern graphic design emerged in the United States and how

it became an\nintrinsic feature of the country\'s identity. Author and design

professor\nChristopher Long tells this story in a wholly new way, exposing

many long-\nforgotten figures and movements and resurrecting the debates and

conceptions\nthat were integral to the new art. In a series of deeply

involving portraits\nof American artists and innovators who helped shape the

very look of the\nmodern age, Modern Americannesss offers a sweeping story of

the country\'s\nvisual culture and its distinctiveness across a variety of

designed objects:\nmagazine covers, food labels, event posters, chapbooks,

advertisements,\npropaganda and much more. \nChristopher Long is the Martin S.

Kermacy Centennial Professor in the School\nof Architecture at the University

of Texas at Austin.\n\n